Palazzo delle Arti Napoli
University project: dynamic brand identity conceived for Palazzo delle Arti Napoli, museum complex and center of contemporary arts which hosts world-known artists.
The need to express new languages, international arts and all the social values that the museum conveys is the main claim of renovation of Pan as a cultural center of national relevance.
The identity develops in a transversal and dynamic way, thanks to the use of a pop and joyful color palette and to the design of several icons which make its spreading lively and modern.
Art is communication. Art is for the people. Art is colorful. Art is new languages. Art is experiment. Art is a modern brand identity system which reflects the need of a museum to be a cultural center in a dynamic city.