Marco Musto
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Palazzo delle Arti Napoli
Dynamic brand identity conceived for Palazzo delle Arti Napoli, museum complex and center of contemporary arts which hosts artworks from world-known artists.


Discipline
Brand Identity


Sector
Museum, Culture


Info
Academic project

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Brief · Analysis
The need to express new languages, international arts and all the social values that the museum conveys is the main claim of renovation of Pan as a cultural center of national relevance.

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Rationale · Design
The identity develops in a transversal and dynamic way, thanks to the use of a pop and joyful color palette and to the design of several icons which make its spreading lively and modern.

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Output · Result
Art is communication. Art is for the people. Art is colorful. Art is new languages. Art is experiment. Art is a modern brand identity system which reflects the need of a museum to be a cultural center in a dynamic city.

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© 2023 — Marco Musto
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