I approach every project with passion and dedication to every stage of the creative process. Research, exploration, discipline, hard work, attention to details and extreme precision are a constant on my approach to a project. In work, as in my life, I like being practical and searching for powerful and elegant solutions.
What I know for sure is that you must never give anything for sure. I’m not a purist: I like to manipulate, cut, repeat, change character or crumple and start again. I believe in the Vignellian concept of the uniqueness of design and in knowledge and culture as the basis of a right project. Design, in my opinion, is not inspiration, but the result of a very long working process.
Brand identity, brand strategy, art direction, editorial design, print, typography, web & digital design, enviromental graphics & exhibition design, still-life studio photography, motion design, 2d animation.
Since 2017, I work as a Graphic Designer at Sintesi Studio, a strategic design agency in Naples. Previously (2017) I joined Sintesi Studio as an Intern. For the studio I take care of Brand Identity, Motion Graphics, Packaging Design, Editorial Design and Digital Applications. Currently, I work as a freelance, too. I do this everyday. Design is, for me, not just a job, but a way of being. At home, at studio, at bar, even in my car, my mind is always at work.