Marco Musto
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Comune di Procida
Last year I was asked from Comune di Procida to re-design their communication. I gave the logo a little refreshing, too. Less creativity, more technicalities: simplicity wins again.

Discipline

Brand Identity, Editorial

Sector

Public Entity

logocomune_type
logocomune_colors
logocomune_line
logocomune_logo

Brief
Working with public entities is a big challenge, for a designer. Sometimes their identities are old and need a complete new way of communicate. The primary need is balancing aesthetic sense and strict rules, to make everything understandable by everyone.


Rationale
Starting with a 18-stripes grid, I recreated the logo in a more geometrical way. My approach has been scientific: grids, geometry, alignments. The color palette is extremely synthetic: it is just composed by two colors.

logocomune_before
logocomune_after

Output
The result is enthusiastic, in its simplicity. The new image of Comune di Procida is totally refreshed and can be well adapted and used in the digital application as website, social media, online communication.

logocomune_letterhead
logocomune_businesscard

More Projects

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Spot School AwardSpot School Award

Spot School Award

Advertising
© 2021 — Marco Musto