Marco Musto
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Del Vecchio e il Mare
This small but historic marine shop is tracing new sea routes with a completely refreshed brand identity, which enhances the passion of its founder. Dedicated to sea and sailing lovers.


Discipline
Brand Identity


Sector
Retail


Info
Procida, 2022

delvecchio-palette
delvecchio-concept1
delvecchio-costruzione
delvecchio-pittogramma

Brief · Analysis
Raffaele Del Vecchio, in 1984, opens a small corner of paradise dedicated to fans of boating, scuba diving and fishing. In 2000, his son Michele, with the same passion takes over the business and is able to make a true reference point out of it. The focus of the brand identity restyling is on its history.

delvecchio-marchio1
delvecchio-pittogramma1
delvecchio-pittogramma2
delvecchio-marchio2

Rationale · Design
The heart of the new visual identity is a pictogram that summarizes in one letter (D) some keywords like: sailing boat, waves, sunset. Starting from this monogram, I created an entire brand identity system, by designing business cards, sign and staff’s new shirts. The texture gives the identity dynamism and playfulness: sometimes, it's used on some print tools, such as shopping bags and gift cards.

delvecchio-pin
delvecchio-wood

Output · Results
The elegance of a good design and its visual strength give the pictogram precision and charm. Del Vecchio e il Mare lands into the digital word with a long-lasting and completely refreshed brand identity, consistent with its aim. Ready to trace new routes.

delvecchio-businesscard
delvecchio-shirt
delvecchio-texture
delvecchio-shopper

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© 2022 — Marco Musto
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