Marco Musto
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Bieffe Marketing

A major brand identity restyling for a digital agency that works with clients to improve their online presence. In doing this, they improved their presence, too.

Sector

Web & Digital Services

Discipline

Brand Identity

concept
geometry
bieffe_palette
bieffe_colors

Brief

Bieffe is a digital agency that helps both big and small business to work on their online presence. With more than 10 years of experience, Bieffe works with clients from everywhere. I have been invited to redesign their digital brochure and to refresh their identity, too.

image_in_logo
bieffe_logo_image
pictogram_shade
shirt
logo

Rationale

The creative process and the strategic research led me to redesign the symbol by including the “B” and “F” letters, to create a monogram. I also wanted the pictogram to inspire a sense of growth. Nothing else was required. The color palette was uneven: I decided to improve it by changing the turquoise color and by adding three new ones. The refreshed color palette is decise and confidence-inspiring.

before_after
texture_bieffe1
stationery_bieffe

Output

The new image of Bieffe is clear, geometrical and reflects the brand’s values: precision, organization and growth. Bieffe is a reliable structure, just as its new identity. This new look helped the team in the dialogue with new clients and make the business stronger, improving the brand’s position.

instagram_bieffe

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Digital Design Photography
© 2023 — Marco Musto
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