Inclusion. Diversity. Playing. Fun. Dynamism. Plurality. Omada is an association that comes from the passion for the sport and that brings sport everywhere, telling it in all its colors and shapes.
Brief · Analysis
Omada is an association born from a common passion: sport. The association organizes events in Italy, mostly in the south. 'Group', 'team', 'club'. The translation of the greek word 'omada' brings with it a whole series of values that form the background to the design of the association's brand identity.
Rationale · Design
I approached the design of Omada's brand identity simply wondering “what is sport?” It's inclusion. It's fun. It's diversity. It's game. It's plurality. It's dynamism. It's movement. These are just some of the keywords I have tried to summarize in a symbol, something that was inspiring, funny and impactful. Omada's brand identity aims to evoke feelings.
Output · Result
Omada's brand identity is powerful and digital-oriented: this type of use of color makes the logo playful, the geometry of the type – created ad hoc – emphasizes the circle, the variety of shapes is synonymous of inclusion, diversity and plurality. Omada's logo works well in several applications: motion, digital contents, customization of spaces, advertising and graphics for event's stands. The logo is perfect to be used in the stationery and in every kind of daily occasions, too.