Mareas
Mareas comes from the desire to tell the sea and our territory from a different point of view, through a cuisine which contains an inexhaustible creative energy. I designed the entire brand identity of Mareas, the layout of its menù and I took care of its communication on social media.

Discipline
Brand Identity

Sector
Food & Drink

Info
Procida, 2022

Brief · Analysis
Mareas is not a simple restaurant, but it’s a place where tradition and modernity coexist, a journey between culinary experiments and twists on the classic cocktails at Sea Bar. The creative process followed the interweaving of sea and land, a connection that is strong in Mareas' cooking style.

Rationale · Design
The nautical knot crosses the silhouette of a fish, to emphasize an unbreakable bond with the sea. An essential typography supports the pictogram and the color palette strengthens the relationship between land and sea. An emotional payoff suggests the desire to give a “se(a)nsational food experience”.

Output · Result
In designing Mareas’ brand identity, the creative process has led to a result with a strong visual impact, but in a simple and clear key: Mareas’ logo intrigues but, at the same time, leaves a lasting impression since the very first look. The development of the visual communication, in its contemporary approach, reflects the concept of Mareas.