Power Gym
Square typography and an extremely dark color palette to give Power Gym an impactful welcome on social media. A brand new attitude. Freelance work from mid 2020.

Discipline

Digital Design, Photography

Sector

Health & Fitness

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Brief

Giovanni Guida, the founder of Power Gym, explained me the need to get closer to his clients at the gym. What he wanted, was to create a powerful atmosphere that reflected the dark shades of his place. My task was to introduce clarity and a powerful impact on social medias.

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Rationale

Square typography, impactful photography, but no color. The reduced color palette is based on black, with flashes of white. the vertical stripes create dynamism and connect the images, which sometimes are partially overlapped. On the social media, every post works both by itself and connected with the other, to create a modern and contemporary feed.

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Output
My approach has been simple, as usual: the communication had to be strong, immersive and had to show the world of gym by only using visual contents. The new look and feel has improved the presence online. The result is a bold visual that adds a new dimension on the social media account.

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