I Martinetti
Label design for the Coda di Volpe white wine by Cantine Martinetti. A minimal and all-typographic design by only using two colors and a circular redesign of an ancient relief. Work c/o Sintesi Studio.


Discipline
Packaging


Sector
Food & drink


Info
Italy, 2020

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Brief · Analysis
A wine that can tell an ancient story: a story of wine grovers, of old territories, of passion and love for the land. This was the starting point for the design of this white wine label.

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Rationale · Design
The label is the result of an extreme work of synthesis that started with an old relief found in the lands, that I, from the beginning, thought of as a symbol of identity. All that took was just converting it into a letter.

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Output · Result
The label is powerful in its extreme elegance. The all-typographic solution gives the design a sense of luxury, without despising the values of the land and the agricolture. Tasting this Coda di Volpe it’s like drinking with style.

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