Lindo e Pinto
Rejected logo proposal for Lindo e Pinto, a tiny family-run laundry, managed by two young siblings with a passion for the new cleaning techniques and traditional methods.
A family-run laundry always evokes a feeling of trust, but sometimes doesn’t communicate innovation. Its first aim is doing a good job by combining innovative and traditional techniques.
Simplicity of icons, cleanliness of colors, clarity of typography are the three keywords that led me to the creation of this identity. “The clean you expect”, is the pay-off. The message couldn’t be any more obvious.
Lindo e Pinto’s image is a cool spread of youth, with the power of a strong lettering, which means trust and stability. Geometry, simple shapes and fresh colors: clean, as the dresses you have to wash here.