Spot School Award
Multi-subject awareness campaign on gambling, promoted by Caritas Italiana. Third place winner at the national contest Spot School Award, dedicated to young students of design.

Discipline

Advertising

Sector

No Profit

Brief

Caritas Italia promotes the witness of charity and the daily commitment for the weakest. The aim of this campaign is to promote gambling’s prevention and awareness programs.

Rationale

On a stylistic level, the works of Bernbach have been a source of inspiration. Impactful images, direct headlines. The body-copy provides alarming data on gambling and tells the Caritas commitment.

Output

The result of the campaign is powerful in its simplicity. The advertisings talk with the gambler honestly. A big message, an impactful visual and lots of data keep the eye focused.