Spot School Award
Multi-subject awareness campaign on gambling, promoted by Caritas Italiana. Third place winner at the national contest Spot School Award, dedicated to young students of design.


Discipline
Advertising


Sector
Not-for-profit


Info
Academic project


Brief · Analysis
Caritas Italia promotes the witness of charity and the daily commitment for the weakest. The aim of this campaign is to promote gambling’s prevention and awareness programs.

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Rationale · Design

On a stylistic level, the works of Bernbach have been a source of inspiration. Impactful images, direct headlines. The body-copy provides alarming data on gambling and tells the Caritas commitment.

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Output · Result
The result of the campaign is powerful in its simplicity. The advertisings talk with the gambler honestly. A big message, an impactful visual and lots of data keep the eye focused.

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