Procida’s summer events
Spring and summer promotional campaign for folkloric events, concerts, festivals, exhibitions, organized by the Culture Department of Comune di Procida.
Brief · Analysis
Urban contexts are the most chaotic ones. In these cases, creativity meets science, rationality and a swiss-mind to create a project that has to be understandable for everyone.
Rationale · Design
The use of a strict 4-columns grid gives the observer a perfect understanding of the contents. Every poster is different from the others thanks to unique pictures and colors.
Output · Results
The visual output, conceived in an all-technical way, is brilliant in its geometry. The images capture the visitor’s eye by focusing it on the title, at first, and on the texts which, organized in a strict hierarchy, gave all the informations needed.