Procida's summer events
Spring and summer promotional campaign for folkloric events, concerts, festivals, exhibitions, organized by the Culture Department of Comune di Procida.
Urban contexts are the most chaotic ones. In these cases, creativity meets science, rationality and a swiss-mind to create a project that has to be understandable for everyone.
The use of a strict 4-columns grid gives the observer a perfect understanding of the contents. Every poster is different from the others thanks to unique pictures and colors.
The visual output, conceived in an all-technical way, is brilliant in its geometry. The images capture the visitor’s eye by focusing it on the title, at first, and on the texts which, organized in a strict hierarchy, gave all the informations needed.