Procida's summer events
Spring and summer promotional campaign for folkloric events, concerts, festivals, exhibitions, organized by the Culture Department of Comune di Procida.

Discipline

Editorial Design

Sector

Culture, Events

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Brief

Urban contexts are the most chaotic ones. In these cases, creativity meets science, rationality and a swiss-mind to create a project that has to be understandable for everyone.

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Rationale
The use of a strict 4-columns grid gives the observer a perfect understanding of the contents. Every poster is different from the others thanks to unique pictures and colors.

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Output
The visual output, conceived in an all-technical way, is brilliant in its geometry. The images capture the visitor’s eye by focusing it on the title, at first, and on the texts which, organized in a strict hierarchy, gave all the informations needed.

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