Museo Archeologico di Pithecusae
Culture, history, archaeology. Pithecusae’s Archaeological Museum houses a priceless heritage in its rooms. At Sintesi Studio we were asked to refresh its communication. First of all, I designed the new logo, to describe the museum in a contemporary way.
Discipline
Brand Identity
Sector
Museum, Culture
Info
c/o Sintesi Studio
About
The Archaeological Museum of Pithecusae was founded with a mission: to display the founds from the excavations carried out in the oldest greek settlement in the mediterranean area. Opened in 1999, the museum tells centuries of history and houses some of the oldest artefacts that tell the story of the occupation phases before the Greeks.
Rationale
Designing the new mark of the Archaeological Museum of Pithecusae has been a major challenge. I immediately understood that the museum needed a powerful symbol, something that could show its entire heritage at a glance: so I worked on its initial, the “P” letter. Hundreds of attempts to cut, break down, disassemble and rebuild one single letter lead me to the final result.
Results
A totally refreshed communication is the result of this design process, that took more than a month to be studied in all its aspects. Pithecusae's new logo doesn't need to be explained: it shows all the museum's heritage in just one letter. The monogram is simple, powerful and recognizable, perfectly suited for every digital applications.
