Spot School Award
Multi-subject awareness campaign on gambling, promoted by Caritas Italiana. Third place winner at the national contest Spot School Award, dedicated to young students of design.

Discipline
Advertising

Sector
Not-for-profit

Info
Academic project

Brief · Analysis
Caritas Italia promotes the witness of charity and the daily commitment for the weakest. The aim of this campaign is to promote gambling’s prevention and awareness programs.

Rationale · Design

On a stylistic level, the works of Bernbach have been a source of inspiration. Impactful images, direct headlines. The body-copy provides alarming data on gambling and tells the Caritas commitment.

Output · Result
The result of the campaign is powerful in its simplicity. The advertisings talk with the gambler honestly. A big message, an impactful visual and lots of data keep the eye focused.