Lindo e Pinto
Rejected logo proposal for Lindo e Pinto, a family-run laundry, managed by two young siblings with a passion for the new cleaning techniques and traditional methods.

Discipline
Brand Identity

Sector
Professional Services

Info
Procida, 2020

Brief · Analysis
A family-run laundry always evokes a feeling of trust, but sometimes doesn’t communicate innovation. Its first aim is doing a good job by combining innovative and traditional techniques.

Rationale · Design
Simplicity of icons, cleanliness of colors, clarity of typography are the three keywords that led me to the creation of this identity. “The clean you expect”, is the pay-off. The message couldn’t be any more obvious.

Output · Result
Lindo e Pinto’s image is a cool spread of youth, with the power of a strong lettering, which means trust and stability. Geometry, simple shapes and fresh colors: clean, as the dresses you have to wash here.